RDM implements Marketizator lead conversion on ITW Global Brands websites. This tool will continue the year over year success of building their eCRM database by double digits!
Delivering innovation and strategic guidance has helped our clients retain and attract new, profitable customers since 1998. With experience working for Fortune 500 companies, our founders realized there was a need for an agency that concentrated on marketing programs that could be measured and quantified.
Although many specialized agencies existed around the country, none were present in the Midwest. Since then, we've been perfecting the direct marketing craft for a combined total of 50 years. Our experience with industry leaders like Shell, Rain-X®, Rent-A-Center, Spiegel and Pizza Hut have proven to be invaluable assets to our client’s projects.
One of my primary roles is to find people that possess a can-do attitude. I believe in creating a culture of treating people the way we wish to be treated. Having experienced many company environments, it was necessary to create a cohesive, dynamic, and dedicated group of individuals that could provide an invaluable service to facilitate the growth of our client’s ROI.
Being able to work with our clients to collaboratively assess their needs, watch our strategic ideas spring to reality and then see it perform to help our clients, is satisfying on many levels. RDM has taught me to understand that what you put in, is what you get out. The position I’ve always communicated to our clients is that we are here to help serve their needs and guide them where they need to go.
At RDM we’ve been able to build a culture where our clients—and their needs—are our top priority. We are customer focused, very responsive to their needs, strategic, proficient professionals that take pride in our work. My role in our organization is to be a mentor/coach. I encourage individual growth, reinforce the importance of attention to detail, and to continually think from an audience's perspective.
With my degree in entrepreneurship, I feel at home at RDM, where each day presents a new challenge and every campaign is different. Post campaign analysis brings me the greatest thrill. Sharing with a client the details of how a project performed and what it means to their bottom line makes it all worthwhile!
We are more than just another agency pushing another direct mail/email campaign, or just another data management group. Our team has become an integral piece of the loyalty programs for the second largest oil company in the world. This client is the front-runner in their industry and it's amazing to see how RDM has so much influence on the successes of these programs.
At RDM we are always on the cutting edge of the industry, whether it's a new technology front or a new marketing strategy. I help make the client's dreams turn to reality. Every day is a new challenge and a new puzzle to solve. Even as RDM continues to grow and evolve, it is an ever exciting adventure to drive our client’s business to new heights.
Chief Executive Officer
Wichita, Kan. (May 24, 2016) — Results Driven Marketing has developed the Shell Retail Learning Portal which is a learning management system (LMS). This portal will train employees at over 14,500 Shell Retail fuels on corporate initiatives, programs and promotions. Most recently the launch of a web application will enable users to complete training courses via their mobile device through the mobile application.
2011 Runner-Up: Shell Retail North America Vendor Recognition Program
2010 Winner: Shell Retail North America Vendor Recognition Program